Fircroft College of Adult Education | Birmingham, West Midlands

Marketing Officer

Scale 4:  currently £22,688 to £24,783 per annum, pro rata, 30 hours per week

Fircroft is a residential college occupying a former Cadbury family home, set in six acres of beautiful grounds in Selly Oak, Birmingham. We were originally founded to provide educational opportunities for some of the most disadvantaged and excluded members of society. One hundred years on from the birth of Fircroft College, its mission of ‘social justice’ is more relevant than ever. Fircroft is a thriving and ambitious College with a vast and diverse community of learners and a strong ethos.

Fircroft is currently in an exciting phase of improvement and development, we are now in a position to appoint a Marketing Officer to plan and deliver all aspects of the college’s marketing activity so that we achieve our targets, raise our profile and show the impact of our work.  Within the role, you will champion a digital approach to marketing and keep up to date with marketing trends so that the college’s strategies are current.  You will also write and produce effective promotional materials on-line, off-line, in video and for events.  You will be responsible for increasing the college’s presence on social media, supporting relevant colleagues to maximise this.  With some external support, you will manage the college’s own website (including content management, optimisation, analytics and traffic building).

To be considered for this role you must have had previous responsibility for branding and PR, plus at least 2 year’s professional experience of a wide range of marketing activity and campaigns.  You will have the ability to analyse trends, draw conclusions and act on them, have managed successful social media accounts and have the ability to write and communicate highly effectively for different audiences.  In addition, you will have high level IT skills including databases, video and digital media.

The right person will be someone who enjoys working at a fast pace with a variety of different tasks, who is self-managed with a strong work ethic, who has a positive outlook and a ‘can do’ attitude and is a completer / finisher.

Benefits at Fircroft include free parking, free cooked lunch, free hot drinks, up to 32 days annual leave, a relaxed, friendly and unique working environment, 6 acres of beautiful grounds, childcare voucher scheme, pension scheme and a passion for education, social justice and community improvement.

Closing date for this post is: Friday 17 March 2017

Interviews to take place:   Tuesday 4 April 2017.

This College is committed to equality of opportunity, safeguarding and promoting the welfare of vulnerable adults, and expects all staff to share this commitment.

We particularly welcome applications from under-represented groups including ethnicity, gender, transgender, age, disability, sexual orientation or religion.   

Site by Traffic